Top Study Abroad Programs This Summer

Jealous of all your other friends studying abroad this summer? Don’t be - it’s not too late for you to apply! There are programs with later start dates, and StudyAbroadEurope will help you navigate through the options that best suit your interests. Here are the top 3 programs we recommend:1. Summer in Florenceâ€Å"Italy is a dream that keeps returning for the rest of your life.† - Anna Akhmatova A summer in Florence will make you beg for more. This program at the Florence University of the Art will give you the opportunity to study at the School of Liberal Arts, School of Food and Wine, School of Digital Imaging and Visual Arts, and more! Don’t miss out on the chance to study abroad in the heart of the Italian renaissance. Click here to learn more about the program! Summer Session I Dates: May 15th, 2016 - June 3rd, 2016 Summer Session II Dates: June 5th, 2016 - June 24th, 2016 Summer Session III Dates: June 26th, 2016 - July 15th, 2016 Summer Session IV Dates: July 17th, 2016 - August 5th, 2016 Cost: $3,950Apply now! 2. Archaeology program in BulgariaDid you know that Bulgarians shake their heads to say â€Å"yes† and nod to say â€Å"no†? If you’re interested in archaeology but not sure if you want to pursue it, this program is tailor-made for you. Take a trip to Bulgaria and spend 2 weeks at the excavation site of the Neolithic Settlement Illindentsi. Whether you’re a beginner or an advanced archaeologist, you’ll get hands on experience on the excavation site. You’ll also get to learn more about the Bulgarian culture, and you can cross visiting a UNESCO World Heritage Site off your list, because you’ll be living in the foothills of the Pirin Mountains. Learn more here! Dates: June 11th, 2016 - June 25th, 2016 or June 26th, 2016 - July 10th, 2016 Cost: $2,250Apply now!3. Summer in UK at Arts University BournemouthThough it might come as a surprise, Bournemouth was one of the most popular concert stops of The Beatles. This beach resort town houses the Arts University Bournemouth, and is the place to go this summer if you want to pursue further education in the arts. You’ll have 3 weeks of classes that will allow you to dive into the deep end and pick up skills you didn’t have before, whether you study animation or cosmetics. Read more about the program. Dates: July 11th, 2016 - July 19th, 2016 or August 1st, 2016 - August 19th, 2016 Cost: $3,550Apply now! Spice up your summers with a taste of Europe! Travel and get comfortable with being own your own. Studying abroad will allow you to learn unfamiliar cultures and customs, and may even give you a new perspective on life! If you are interested in studying in other European countries, StudyAbroadEurope also offers programs in France, Greece, Morocco and more! If you want more information from StudyAbroadEurope, fill out this survey below:

Learn What Colleges Look for in an Applicant

Learn What Colleges Look for in an Applicant College applications vary from one college to the next, and every college and university has slightly different criteria for determining which students to admit. Still, the list below should give you a good sense of the admissions factors considered by most schools. Academics and College Applications Rigor of secondary school record: Did you take challenging and accelerated classes, or did you pad your schedule with gym and easy As? At nearly all colleges and universities, a strong academic record is the single most important part of your application. Advanced Placement, International Baccalaureate, Honors, and dual enrollment classes all play an important role i the admissions process.Class rank: How do you compare to your classmates? Dont worry if your school doesnt rank students- colleges use this information only when available. Also keep in mind that your high school counselor can put your rank into context if, for example, your class had an unusual number of extremely strong students.Academic GPA: Are your grades high enough to indicate that you will be successful in college? Realize that colleges are likely to recalculate your GPA is your school uses weighted grades, and colleges are often most interested in your grades in core academic subjects.Standardized test scores: H ow did you perform on the SAT or ACT? Do your general or subject tests reveal particular strengths or weaknesses? Note that a good SAT score or good ACT score isnt necessary everywhere- there are hundreds of colleges that have test-optional admissions. Recommendation: What do your teachers, coaches, and other mentors say about you? Letters of recommendation can play a meaningful role in the admissions process, for they give the college a different perspective on your accomplishments. Good recommendation letters typically address both academic and nonacademic issues. Nonacademic Factors in College Admissions Application essay: Is your essay well-written? Does it present you as a person who will make a good campus citizen? Nearly all selective colleges have holistic admissions, and the essay is a place where you can really make your personality and passions set your application apart from other applicants.Interview: If you met with a college representative, how personable and articulate were you? Does your character show promise? Have you demonstrated your sincere interest in the school by asking specific and meaningful questions? Did you have strong answers to common interview questions?Extracurricular activities: Are you involved with non-academic clubs and organizations? Do you have a variety of interests that suggest you have a well-rounded personality? There are dozens of options for extracurricular activities, but the best activities are those in which you can demonstrate leadership and accomplishments.Talent/ability: Is there an area where you truly excel, such as music or athletic s? Students with a truly remarkable talent can often be admitted even when other application components arent quite as strong as the could be. Character/personal qualities: Do the pieces of your application paint a picture of someone who is mature, interesting, and bighearted? Keep in mind that colleges arent just looking for smart and accomplished applicants. They want to enroll students who will enrich the campus community in meaningful ways.First generation: Did your parents attend college? This factor isn’t usually weighted heavily, but some schools do try to target first-generation college students.Alumni/ae relation: Are you a legacy applicant? Having a family member who attended the same school can help a little, for it’s in the college’s interest to build a family’s loyalty.Geographical residence: Where are you from? Most schools want geographic diversity within their student body. As an example, a student from Montana might have an advantage over a student from Massachusetts when applying to an East Coast Ivy League school.State residency: This is usually a factor only for public univers ities. Sometimes in-state applicants will receive preference because state funding of the school is designated for students from that state. Religious affiliation/commitment: Your faith may be a factor for some colleges that have a religious affiliation.Racial/ethnic status: Most colleges believe that a diverse student body leads to a better educational experience for all students. Affirmative Action has proven to be a controversial policy, but youll find it often plays a role in the admissions process.Volunteer work: Have you given generously of your time? Volunteer work speaks to the question of â€Å"character† above.Work experience: Colleges like to see applicants with work experience. Even if your work was at a fast-food joint, it can show that you have a strong work ethic and good time management skills.Level of applicant’s interest: Not all schools keep track of an applicants interest, but at many schools demonstrated interest plays a role in the admissions process. Colleges want to accept students who are eager to attend. Attending information sessions, open houses, and campus tours can all help show your interest, as can well-crafted supplemental essays that are truly specific to a particular school.

The Tin Mans Toxic Metal Makeup

The Tin Mans Toxic Metal Makeup Ray Bolger originally was cast to play the Tin Man in the 1939 movie The Wizard of Oz. He traded roles with Buddy Ebsen, who had initially been cast to play the Scarecrow. Ebsen recorded all his songs, finished four weeks of rehearsal, and completed costuming before the filming of the movie. MGM tested several types of costumes and makeup to make the Tin Man appear silvery. They tried covering Ebsen with tin, silvery paper, and silver cloth-covered cardboard. Finally, they decided to go with white face paint coated with aluminum dust. Lung Failure and Hospitalization Nine days into filming, Ebsen started to experience shortness of breath and cramping that sent him to the hospital. At one point his lungs failed. He remained hospitalized for two weeks during which the films producer hired actor Jake Haley to  replace him. Haleys makeup was reformulated into a paste that was painted on. Haley missed four days of filming when the makeup caused an eye infection, but he did not suffer any permanent damage, nor did he lose his job. Still, Ebsen may have had the last laugh: He outlived both Bolger and Haley- living to the ripe old age of 95 and dying in 2003, more than half a century after The Wizard was released. Fun Fact Ebsens recording of Were Off to See the Wizard with Dorothy, the Scarecrow, and the Cowardly Lion, was used in the films soundtrack. Dont Suffer the Tin Mans Fate While there are several toxic chemicals found in cosmetics, you wont get sick wearing metallic makeup today. Safe Tin Man makeup is available, or better yet, make your own with homemade white grease paint coated with metallic glitter or Mylar.

Race and Intersectionality Essay Example | Topics and Well Written Essays - 1000 words

Race and Intersectionality - Essay Example The paper tells that according to Eliot, intersectionality is the study of the intersections between various disenfranchised minority groups. To be specific, it is the study of the multiple systems’ interactions of discrimination and oppression. It is a study methodology of relationships among many modalities and dimensions of subject formations and social relationships. Racism is an issue of actions, practices, and views that are not only desirable based on gender because they contribute to a sense of superiority and inferiority. It reflects the humanity belief segmented in groups with women experiencing the highest effect of racism than men. Eliot points out that intersectionality tries to look into how and suggests different categories of culture, social and biology interact on many simultaneous levels thus contributing to socially unequal systems. Furthermore, Smith explains that intersectionality is of the stand that traditional conceptualization of acts of oppression in the whole society such as sexism, religion, and racism do not function independently, however, these oppression forms interrelate creating oppression systems that portray the multiple forms intersection of discrimination. â€Å"Racism is not an effect but a tactic in the internal fission of society into binary opposition, a means of creating‘biologized’ internal enemies, against whom society must defend itself†. ... Moreover, another example â€Å"when my son was born I had been deadened with a needle in my spine. He was shown to me-the incredible miracle nothing prepared me for-then taken from me in the name of medical progress†. From the examples, intellectuality is being portrayed in the hospital set up. Stripping away a baby is like stripping a mother all her motherly rights. This portrays how gender is being reflected in the intersectionalism. According to Smith, as individuals seek to create a socially fulfilling and just everyday life and as a colle ction seeking to make history through social movements and political actions, we struggle with unstable connections between class, gender, and race. The explanatory and methodological framework for connecting all these three different axes difference and identity, of antagonism and alliance remains elusive. Harjo observes that any comparative history suggests that solidarity demand across class; race and lines of gender are most likely to compete than to coalesce. According to Eliot, social inequality different intersections are called matrix of domination. This can also be referred to as vectors of privileged and oppression. This term explains how differences in people like class, sexual orientation, age, race among others act as measures of oppression towards the women and finally change experiences in society as living like a woman. Smith explains how women for many years have been raped in wars, the immigrants and the blacks to show them their inferiority or for the men to stamp their authority. For many years the societies have had thinking that influence and fuels oppression and intensify these differences further.

Report Essay Example | Topics and Well Written Essays - 2500 words - 5

Report - Essay Example competition but has had to dictate and shape organisations in terms of what consumers wants, how and when they want it and what they are prepared to pay for it (Hagan 1996:1). Kanter (1995:71) on his work of â€Å"Mastering Change† argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organisation’s ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). This paper focuses on Tesco and using certain analytical techniques such as the PESTLE framework and Porter’s competitive advantage to diagnose the activities of the company in the phase of the global financial crisis. The last part of the paper uses the cultural and the organisational paradigm to challenge the taken for granted assumption and consequently design a way forward change program for Tesco. Tesco PLC is an international retailer. According to the company web page, the principal activity of the Company is food retailing with over 2,000 stores in the United Kingdom, the Republic of Ireland, Hungary, Poland, the Czech Republic, Slovakia, Turkey, Thailand, South Korea, Taiwan, Malaysia, Japan and China. On September 30, 2005, the Company entered into an agreement to dispose of its operation in Taiwan to Carrefour as part of a transaction to acquire Carrefours businesses in the Czech Republic and Slovakia (Company 2007 Report). The company is in simple insurance, telecoms, personal finance and recycling. The Tesco Plc website states â€Å"shareholders. Today the Group operates in 12 markets outside the UK, in Europe, Asia and North America. Over 160,000 employees work in our international businesses, serving over 28 million customers and generating  £13.8

Charles Dickens Essay Example for Free

Charles Dickens Essay Great Expectations, written by Charles Dickens, is one of the most popular classics of our time. Dickens novel was, some may say the work of a genius. The tale is of a boy who starts from humble beginnings and whom the story follows through to young adulthood each entering a new experience for the boy. Charles Dickens wrote the novel in 1860-61. He was born into a respected middle class family, in Charlton. He incorporated local features and happenings into his books when he could. His father went into debt and then prison after his finances collapsed. The rest of the family had to go to, so Charles spent time in prison. This is where Charles Dickens got some of his inspiration for his book. He eventually died at the age of fifty-eight from a stroke and was buried in his local churchyard. Chapter eight is an essential part of the book because it conveys a clear image of the characters personality and is a key part for the rest of the story. I will look in Chapter 8, where Pip goes to see Miss Havishams house for the first time, for a number of different techniques and devices which the writer uses to make us feel sympathy for Pip. Charles Dickens starts making the reader feel sorry for Pip when he and Mr Pumblechoke arrive at the gates, and Estella greets them. They completely over look Pip. This shows that Pip is unessential and insignificant. This, said Mrs Pumblechoke, is Pip This is Pip, is it? returned the young lady come in Oh she says, you wish to see Miss Havisham? If Miss Havisham wishes to se me. Returned Mr Pumblechoke. As you can see, from this initial conversation, Pip does not have the opportunity to introduce himself. This shows that he is considered to be insignificant, even though it was he who Miss Havisham had sent to see. This makes the reader feel condolence for Pip because it is as if people dont care about him. After the initial conversation, when Pip was marched inside with Estella, Estella starts to patronise Pip, which makes us feel sorry for him. But dont loiter, boy Though she called me boy so often, and with a carelessness that was far from complimentary, she was about my own age. She seemed much older than, of course, being a girl, and a beautiful and self-possessed; and she was as scornful of me as if she had been one and twenty, and a queen This paragraph shows us that Pip is already feeling downhearted about Estella constantly making him feel bad. Even though Estella was about the same age as Pip, she considers herself to be wiser, more mature and generally above Pips level. This is showed in the film by Estella being taller than Pip and looking down on him making her think herself bigger than him. This makes the reader feel sympathetic towards Pip because it is his first visit to Miss Havishams. He is evidently nervous and anxious, and having someone of his own age being scornful towards him, his self-confidence just breaks. The third time in chapter eight that the reader is made to feel sorry for Pip is when Pip was left in the hallway on his own with no light. Scornfully walked away, and what was worse took the candle with her. This was very uncomfortable and I was half afraid This makes the reader feel sympathetic for Pip because he is portrayed as being vulnerable. Estella leads Pip into the house and to a door, and was proclaimed by Estella to go in. Pip declines and returns with after you miss. Estella telling him not to be so stupid and scornfully walks off with the light. You would think that now Estella had gone, his situation would have improved but this is not the case. He is about to embark on his first meeting with Miss Havisham, making him hesitant and nervous. His confidence is not helped by standing outside the door in darkness, with no candle. Pip is now viewed as being vulnerable. Soon after Pip swallows his pride and opens the withered and wrecked door handle. No glimpse of daylight was to be seen in it. It was a dressing room, as I supposed from the furniture, though much of it was of forms and uses quite unknown of to me Pip enters through the door and is met by a milky white room. Although well lit by candle. There is antiqued furniture, all of which added to the mood, as if nobody had lived there for quite some time. The clocks had also stopped at twenty minutes to nine. The reader then feels sympathetic towards Pip because of his already nervous state being placed in an eerie, scary atmosphere, which seems unnatural to the poor boy. The reader once again feels sorry for Pip when he is ordered to play cards with Estella, for Miss Havishams viewing. Estella once again starts to be obnoxious towards Pip.

computers in education :: essays research papers

It is now about fifteen years since microcomputers and therefore educational computing began to appear in schools. Since that time there has been much excitement with regard to the role that these machines would have on education in our schools. During that fifteen years, we have seen many examples of uses of computers in school. Teachers experimented with this technology in their teaching. These teachers spent many hours of their own time coming to grips with this technology and setting up activities. As time has progessed, so has the emphasis placed on educational computing. These changes of emphasis are the result of many changes in computers like, increased power and capabilities of hardware and software, increased availability of the technology in schools, advances in other technologies such as communications technologies. The introduction of computers into schools has not significantly changed the way teachers teach. Some possible reasons for this would include: High school students using computers as part of their studies began in the early - mid 1970's. In most cases this took the form of students and teachers accessing remotely and centrally located mainframe computers indirectly (through specially marked cards sent in via post). The students took elementary computer programming exercises in a language like Fortran to run on the machine.. Generally there was no direct access to a computer in their school. The role of the traditional teacher in these circumstances was hardly affected. At the same time teachers in at least one state could request printouts of randomly generated sets of arithmetic problems, together with answers. These were then duplicated for the class to work through. Other types of activities like mazes and spelling games such as jumbled words and wordmazes were also available. Teachers from both primary and secondary schools availed themselves of this service. The role of the teacher continued to be one of selecting the resources required for use within their teaching just as it would have been had computers not been around. Towards the end of the 1970's, microcomputers began to appear on the market. Machines like the Apple II, Tandy TRS-80 and Commodore PET and BBC Model B began to gain popularity. Education Department had purchased some computers which were loaned to schools for short periods of time. The beginning of the 1980's saw the first awakenings that computers may well have a place within schools themselves. Suddenly there was available a relatively low cost, small, yet powerful computer which did not need the progamming skills of the computers of earlier.

Branding, Pricing, and Distribution

Branding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy.The ultimate goal is to reach a successful culmination of all three tiers that will have a successful impact in introducing the brand, pricing it correctly, and forming a distribution model that will maximize the competitive advantage to the company or service in question. This report will outline the steps in developing a local branding outline as well as an international branding strategy . The idea behind branding is to differentiate your product, value, quality or service from your competitors, and make it more readily identifiable to the end user.There are at least four questio ns that need to be asked before implementing a branding strategy. The first of course is whether to brand the product vs, a no brand decision. The second decision would be to use a manufacturers brand vs. a private label strategy. The third question entails whether to go with a single brand vs. multiple brands. The final decision is to decide whether to brand in a local market or a global market or a combination of both. Branding in a global market is much more complicated than branding in a local market. When branding in a global market. Culture becomes a major consideration.It is generally wise to chose countries that have similar or closely related cultures and, or language skills to expand your brand globally. International marketing is the last frontier of the marketing discipline. International marketing is yet to be fully explored but is being increasingly tested to reach an ever growing sea of future consumers. The Lanham Trade-Mark Act of 1947 defines a trademark as â€Å" any work, name, symbol, or device, or any combination thereof adopted and used by a manufacture or merchant to identify his goods and distinguish them from those manufactured or sold by others. Preoccupation with the marketing aspect of branding without giving due consideration to the legal aspect may easily defeat the main purpose of a trademark and protection of the owners valuable property. Onkpisit (2001). The legal rights to a registered trademark do not necessarily prevent others from illegally using it from counterfeiting in other countries. Branding in the host country (United States) is protected by law but this does not extend to foreign entities. A brand is an idea or image of a specific that customers can identify with.It can be associated to the product or service by name, slogan, or image portrayed by the initiating company. Branding is when the idea or image is recognized by more and more people. Branding is especially important in e-business. People will naturally se arch for brands or names they can quickly associate with. The foundation of your brand is your logo. Branding is developed through your website, packaging, and all promotional materials. Your brand strategy consist of how, what, where,, when, and to whom you are to communicate your brand message to.Branding is a continuous marketing strategy that may continue through numerous generations of existing and potential customers. The brand should add intrinsic value in the form of perceived quality or emotional attachment. The brand, slogan or logo should be placed on every aspect of your business. The brand is what helps to differentiate your product from all others. The significance of branding is important whether you are involved in a domestic market or a global campaign. One of the most difficult is to decide how much to charge for your product or service.There is no single or right way to determine the correct price for your product. There are several considerations that may be cons idered when pricing your product or service. How do want to position your product or service. Do you want to be perceived as a discount outlet? If this is the case, you will want to keep your prices low. On the other hand, If you want to be perceived as a limited edition or luxury product or service, you will command a higher price structure. People really do equate price with quality. Other criteria for pricing would be to estimate what the demand will be for your product or service.The price will normally affect the demand curve. The higher the price, the less the demand in most cases for the product or service. In order to get the best possible price, a marketer might do some test marketing in several similar markets using a different price for each. Generally, the best price will be the one that provides the maximum amount of profit to the company. Example: 100 widgets for $1. 00 get 78 sales. 100 widgets for $2. 00 get 49 sales. 100 widgets for $3. 00 get 14 sales. The middle p rice would constitute the biggest profit for the company.The first example provides 78 dollars in revenue, the second 98, and the third 42. The $2. 00 price would be the most appropriate. Another consideration concerning pricing involves the costs associated with the manufacture and distribution of the product or service. All costs fixed or variable must be considered in pricing the product to maximize profit. The main consideration for any business is to maximize profit. Profit margins can vary drastically from industry to industry, but no matter the margin, a profit must be maintained to sustain the company. Environmental considerations must also be taken into account.Certain regulations place constraints on the price the company can charge. Lowering your price to low might trigger price wars from your competitors. A company needs to examine what external factors might affect the price charged. The next step is to determine what pricing strategy should be used in implementing your price. Short-term profit maximization might be considered for optimal cash flow for a cash strapped company, but may be a hindrance to long term profits. Short-term revenue maximization may be the approach used to lowering costs through economies of scale.This approach is frequently used when trying to lure investors. The company realizes little profit but builds market share. Maximizing quantity can be used in lowering long term cost or to maximize market penetration. A company may chose to maximize profit margin. This strategy is used when sales are lower than expected or sporadic in nature. Differentiation is another extreme that sets the company up as different from other competitors and generally commands a higher price. The perceived differentiation is one created by the marketer to command a psychological benefit to the customer.No matter what pricing strategy you may chose, the price must seem fair to the consumer, or they will not buy. Strategic distribution channels lead to a competitive advantage from the configuration network. The company must determine what type of distribution channels will be used to supply the product or service to the end user. Two basic methods are basically used to channel goods or services to the customer, direct and the use of subsidiaries. If you will be dealing directly with the customer, a simplified warehousing and shipping department should suffice.If you are using intermediaries to deliver the product or service, it is crucial to select partners who will be excellent stewards for delivering the product or service to the customer or end user in a timely manner. The distribution strategy should be defined on the number and types of customer interface. Much of the decisions will depend on the order entry points and how fulfillment to the customer is handled. Careful thought must be given to the cost factor when establishing a distribution network. Consumer products fall into two basic categories, remote access( web or catalog sales or local access( typically brick and mortar operations.Remote access is generally made by phone, mail, e-mail, or from a website. Fulfillment of an order is generally shipped directly to the end user by Fed-Ex, UPS, or Postal carriers. Local access is still the most prevalent form of distribution. Sales from the web have been increasing and according to news reports have reached a staggering six percent of all sales. In many cases the distribution strategy has led to a cooperative mingling of both remote access and brick and mortar retail or wholesale outlets. This trend should continue to grow with the increased ease of shopping through advanced technical means.Shopping by phone is becoming increasingly popular. The downside of this type of transaction lies in the security issues that abound. References Distribution Strategy retrieved May 19th from Faculty. msb. edu/homak/homahelpsite//WebHelp/Distribution_Strategy. htm Onkpisit (2012). , What is Branding? Retrieved f rom Entrepreneur Media, Inc. on may 20th, 2012 from www. entrepreneur. com Allen, Scott, Pricing Strategy How much should you Charge? Retrieved on May 21st, 2012 from http://entrepreneurs. about. com/od/salesmarketing/a/pricingstrategy. htm Branding, Pricing, and Distribution Branding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy.The ultimate goal is to reach a successful culmination of all three tiers that will have a successful impact in introducing the brand, pricing it correctly, and forming a distribution model that will maximize the competitive advantage to the company or service in question. This report will outline the steps in developing a local branding outline as well as an international branding strategy . The idea behind branding is to differentiate your product, value, quality or service from your competitors, and make it more readily identifiable to the end user.There are at least four questio ns that need to be asked before implementing a branding strategy. The first of course is whether to brand the product vs, a no brand decision. The second decision would be to use a manufacturers brand vs. a private label strategy. The third question entails whether to go with a single brand vs. multiple brands. The final decision is to decide whether to brand in a local market or a global market or a combination of both. Branding in a global market is much more complicated than branding in a local market. When branding in a global market. Culture becomes a major consideration.It is generally wise to chose countries that have similar or closely related cultures and, or language skills to expand your brand globally. International marketing is the last frontier of the marketing discipline. International marketing is yet to be fully explored but is being increasingly tested to reach an ever growing sea of future consumers. The Lanham Trade-Mark Act of 1947 defines a trademark as â€Å" any work, name, symbol, or device, or any combination thereof adopted and used by a manufacture or merchant to identify his goods and distinguish them from those manufactured or sold by others. Preoccupation with the marketing aspect of branding without giving due consideration to the legal aspect may easily defeat the main purpose of a trademark and protection of the owners valuable property. Onkpisit (2001). The legal rights to a registered trademark do not necessarily prevent others from illegally using it from counterfeiting in other countries. Branding in the host country (United States) is protected by law but this does not extend to foreign entities. A brand is an idea or image of a specific that customers can identify with.It can be associated to the product or service by name, slogan, or image portrayed by the initiating company. Branding is when the idea or image is recognized by more and more people. Branding is especially important in e-business. People will naturally se arch for brands or names they can quickly associate with. The foundation of your brand is your logo. Branding is developed through your website, packaging, and all promotional materials. Your brand strategy consist of how, what, where,, when, and to whom you are to communicate your brand message to.Branding is a continuous marketing strategy that may continue through numerous generations of existing and potential customers. The brand should add intrinsic value in the form of perceived quality or emotional attachment. The brand, slogan or logo should be placed on every aspect of your business. The brand is what helps to differentiate your product from all others. The significance of branding is important whether you are involved in a domestic market or a global campaign. One of the most difficult is to decide how much to charge for your product or service.There is no single or right way to determine the correct price for your product. There are several considerations that may be cons idered when pricing your product or service. How do want to position your product or service. Do you want to be perceived as a discount outlet? If this is the case, you will want to keep your prices low. On the other hand, If you want to be perceived as a limited edition or luxury product or service, you will command a higher price structure. People really do equate price with quality. Other criteria for pricing would be to estimate what the demand will be for your product or service.The price will normally affect the demand curve. The higher the price, the less the demand in most cases for the product or service. In order to get the best possible price, a marketer might do some test marketing in several similar markets using a different price for each. Generally, the best price will be the one that provides the maximum amount of profit to the company. Example: 100 widgets for $1. 00 get 78 sales. 100 widgets for $2. 00 get 49 sales. 100 widgets for $3. 00 get 14 sales. The middle p rice would constitute the biggest profit for the company.The first example provides 78 dollars in revenue, the second 98, and the third 42. The $2. 00 price would be the most appropriate. Another consideration concerning pricing involves the costs associated with the manufacture and distribution of the product or service. All costs fixed or variable must be considered in pricing the product to maximize profit. The main consideration for any business is to maximize profit. Profit margins can vary drastically from industry to industry, but no matter the margin, a profit must be maintained to sustain the company. Environmental considerations must also be taken into account.Certain regulations place constraints on the price the company can charge. Lowering your price to low might trigger price wars from your competitors. A company needs to examine what external factors might affect the price charged. The next step is to determine what pricing strategy should be used in implementing your price. Short-term profit maximization might be considered for optimal cash flow for a cash strapped company, but may be a hindrance to long term profits. Short-term revenue maximization may be the approach used to lowering costs through economies of scale.This approach is frequently used when trying to lure investors. The company realizes little profit but builds market share. Maximizing quantity can be used in lowering long term cost or to maximize market penetration. A company may chose to maximize profit margin. This strategy is used when sales are lower than expected or sporadic in nature. Differentiation is another extreme that sets the company up as different from other competitors and generally commands a higher price. The perceived differentiation is one created by the marketer to command a psychological benefit to the customer.No matter what pricing strategy you may chose, the price must seem fair to the consumer, or they will not buy. Strategic distribution channels lead to a competitive advantage from the configuration network. The company must determine what type of distribution channels will be used to supply the product or service to the end user. Two basic methods are basically used to channel goods or services to the customer, direct and the use of subsidiaries. If you will be dealing directly with the customer, a simplified warehousing and shipping department should suffice.If you are using intermediaries to deliver the product or service, it is crucial to select partners who will be excellent stewards for delivering the product or service to the customer or end user in a timely manner. The distribution strategy should be defined on the number and types of customer interface. Much of the decisions will depend on the order entry points and how fulfillment to the customer is handled. Careful thought must be given to the cost factor when establishing a distribution network. Consumer products fall into two basic categories, remote access( web or catalog sales or local access( typically brick and mortar operations.Remote access is generally made by phone, mail, e-mail, or from a website. Fulfillment of an order is generally shipped directly to the end user by Fed-Ex, UPS, or Postal carriers. Local access is still the most prevalent form of distribution. Sales from the web have been increasing and according to news reports have reached a staggering six percent of all sales. In many cases the distribution strategy has led to a cooperative mingling of both remote access and brick and mortar retail or wholesale outlets. This trend should continue to grow with the increased ease of shopping through advanced technical means.Shopping by phone is becoming increasingly popular. The downside of this type of transaction lies in the security issues that abound. References Distribution Strategy retrieved May 19th from Faculty. msb. edu/homak/homahelpsite//WebHelp/Distribution_Strategy. htm Onkpisit (2012). , What is Branding? Retrieved f rom Entrepreneur Media, Inc. on may 20th, 2012 from www. entrepreneur. com Allen, Scott, Pricing Strategy How much should you Charge? Retrieved on May 21st, 2012 from http://entrepreneurs. about. com/od/salesmarketing/a/pricingstrategy. htm

Help Ever, Hurt Never Essay

Everyone should act up to the motto: Help Ever, Hurt Never. Every educated person should engage himself or herself in selfless service to society with humility and a pure heart. All academic distinctions or even observance of spiritual practices are of no use if there is no love in the heart. Love and compassion are inherent in every person. Each has to share this love with others. Failure to share one’s love is gross ingratitude to society, to which one owes everything. One should give one’s love freely to others and receive love in return. This is the deep significance of human life. To purify the mind, one should nurture noble and sacred thoughts of service to others. One who does not hurt anybody and has feelings of love and compassion to fellow beings is the greatest of men. That is why sage Vyasa gave the essence of the eighteen Puranas (scriptures) in the aphorism: Help Ever, Hurt Never. Help rendered, however small, if it comes from the deeper urges of service welling in the heart is as good as the offer of life itself. Look about for chances to relieve, rescue or resuscitate. Train yourselves that you may render help quickly and well. Seva is the most paying form of austerity, the most satisfying and the most pleasurable. It springs out of Love and scatters Love in profusion. To help the helpless is the only way to please Him, to follow and reach Him. Serve people with no thought of high or low; no Seva is high, no Seva is low, each act of Seva is equal in the eye of the Lord. It is the readiness, the joy, the efficiency, the skill with which you rush to do it that matters. Train yourselves to serve God by serving man, in whom there is God installed in the heart. Convince yourself that the seva of man is worship of God. Efforts to serve must spring from agony at the suffering of others and the service must be genuine effort to get rid of that anguish. Do not worry about the result. Help as much as you can, as efficiently as you can, as silently as you can, as lovingly as you can, leave the rest to God, who gave you the chance to server. You should make every effort to avoid harming others in any circumstance. You are only hurting yourself when you hurt others. You should not use harsh words. When you develop human values, you can be free from diseases and even enjoy good health with God’s Grace. Ahimsa, the virtue of non-violence involves much more than abstention from injuring living beings. One should desist from causing pain to any living being not only by his deeds but even by his words and even in his thoughts. One should not entertain any idea of hurting or humiliating another. Service to man will help your divinity to bloom, for it will gladden your heart and make you feel that life has been worthwhile. Service to man is service to God. For He is in every man and every living being and in every stone and stump. Offer your talents at the Feet of God; let every act be a flower, free from creeping worms of envy and egoism and full of fragrance of love and sacrifice. If you have the talent, use it for the glorification of God and do it by uplifting man. A manishi (ordinary man) gets transformed into Maharishi (sage) by engaging in selfless service. You have to transform your life through service. You should give no room for arrogance or self-interest to the slightest extent in your service activities. Install in your heart the feeling that the service you render to anyone is service to God. Only then does service to man become service to Madhava. Hence you should scrupulously follow the maxim: HELP EVER, HURT NEVER.

Proofreaders vs. Robots 5 Benefits of the Human Touch

Proofreaders vs. Robots 5 Benefits of the Human Touch Proofreaders vs. Robots: 5 Benefits of the Human Touch Robots haven’t gotten us into a Terminator-style doomsday situation yet, even if Stephen Hawking is panicking about the potential of Skynet arising in the future. Whats so scary? Look how cute they are! [Image: Stephen Bowler/wikimedia] But computers – more specifically, automatic spellcheckers, like the one in Microsoft Word – are sometimes tricky so-and-sos, even when they’re supposed to be helping us! How? Automated spellcheckers, though sometimes useful, can overlook errors in your work, or even find errors where there are none! This is why the services offered by human proofreaders are so important for ensuring your writing is error-free! 1. Computers Miss Important Errors†¦ The most important advantage that a human proofreader has over a computer is that automatic spellcheckers miss important errors. This is often the case with proper nouns and academic terminology, which aren’t always included in Microsoft Word’s dictionary. The spellchecker might even try to change these terms to ones it recognizes as you write. And we’ve all seen how problematic autocorrect can be when messaging someone! Whoops. [Image: Meaghan OMalley/flickr] 2. Word Choice Another thing a computer can’t do but human proofreaders can is advise you on word choice. Sometimes this is simply pointing out when an incorrect term occurs, such as â€Å"grate† instead of â€Å"great,† as automatic spellcheckers frequently overlook such errors. Other times it’s about ensuring the correct tone of voice in your work by choosing suitably academic language. And that needs someone who understands academic writing. So until someone sends Clippit the Paperclip to college, Microsoft can’t help you! 3. Structure and Flow Here, again, computers simply aren’t equipped to offer advice. A human proofreader, on the other hand, will be able to provide helpful feedback on the structure of your written work and the general flow of your prose. These things ensure readability, so they can’t be ignored. 4. Consistency Another shortcoming of automatic spellcheckers is that they don’t give a damn about consistency, so won’t let you know if you’ve used different spellings of the same word in a document. Nor will they know to look out for consistent referencing in a document. But a lack of consistency affects the quality of your work, so you need the expert eye of a human proofreader! We like to take a real close look. 5. Formatting and Presentation You know what else computers don’t care about? Presentation. But how your written work looks can affect its clarity, as well as the first impression you give your reader. A human proofreader will not only help ensure that your work is tidily presented, but can also apply a range of formatting options to give it a truly professional finish. Together, these factors make human proofreaders infinitely superior to spellchecking software. When Microsoft Word can do all of the above automatically, as well as correct your spelling, maybe we’ll finally admit that Stephen Hawking was right.

Hiv / Aids And Aids Essay -- AIDS, Immune system, HIV, South Africa

The entirety of the population of South Africa has been adversely affected by HIV/AIDS both in regards to the health of the people, and the economy of the country (Barks-Ruggles). For a few years now, the GDP of South Africa seems to have peaked in 2010, and has consistently lowered since. While not all of this is the result of HIV/AIDS, some of it is related. HIV/AIDS can affect the economy of South Africa in many ways, one such way is that it can it can lead to the death of many current and potential workers. As of 2015, the percentage of HIV prevalence in the population of population of South Africa is 19.1 (HIV). Another concern for the economy of South Africa comes from how productivity could be... ... middle of paper ... ...s languages of South Africa, who could teach communities about the virus, and could teach them how to treat those with the disease themselves would be a great step forward. I would also advise that we set up more clinics trained to help those with HIV/AIDS in areas of South Africa where it is most prevalent, such as KwaZulu-Natal, where as of 2009 around 39 percent of the adult population are infected (Dugger). If the areas with the highest amount of those with HIV/AIDS are targeted, it could lead to the information being spread out from there. The charity program AVERT based out of Brighton, United Kingdom, has been suggesting similar ideas, and is currently focusing their efforts towards helping those in the hotspots in South Africa. In short, HIV/AIDS must be combated if the world, let alone South Africa, wants to be able to control the rate at which it is spread.

The death of woman Wang Essay Example | Topics and Well Written Essays - 1000 words

The death of woman Wang - Essay Example There were also published texts in 1673, 1763, and 1810 on the local history of the county (Cass and Spence 550). Additionally, Spence utilizes P’u Sung-ling’s text entitled â€Å"Strange Stories from the Liao Studio† in creative and unconventional ways. The data are all used to depict common superstitions and values and to draw the picture of â€Å"loneliness, sensuality, and dreams† (Spence xiv). The first part, â€Å"The Observers,† talks about the catastrophes that struck the region, focusing on the earthquake in 1668 that wiped out a big part of the population. Additionally, people were stricken with the White Lotus revolt in 1622, plagues in 1640, Machu invasion in 1643, coupled with famine, floods, and raids in the 1650s. In a matter of fifty years, the region’s population of 200,000 dropped to merely 60,000. It is obvious here that the T’an-ch’eng people faced survival crisis, misery, and demoralization during that perio d. Suicide was so common that a proclamation has to be issued to dissuade it. In Huang’s text, he mentions that when he was serving in T’an-ch’eng, he observed that people view themselves worthless due to the poverty, hunger, and several other sufferings they go through. He added that people then do not have any idea of a happy life and the joys of living (Spence 14). The moral situation of the people hit an all-time low, causing conflicts to erupt within the family units, breaking down of social orders, and abandonment of moral restraints (Cass and Spence 551).... The second part, â€Å"The Land,† explores the situation of the tax payments, quotas, and labor system. As the population fell, these established systems became more burdensome for the people, particularly the quota system. Registered lands dropped, showing the abuses in tax collections and the measures used by land owners to avoid paying the exorbitant taxes. Obviously, the established system in the land pushes the poor people more into poverty, giving them lesser and lesser hope --- which was not much to start with --- to be alleviated from their circumstances (Entenmann and Spence 269-70). The third part, â€Å"The Widow,† begins to explore the situation of the women in that region during that time. Historically, China’s view on women has been that of oppression, and they are merely treated with respect if they follow the conventional societal rules on the roles of women in the society (Cass and Spence 550). Spence here describes the burdens placed on widows, particularly by the legal code discouraging remarriage after the husband’s death. Remarriage would cause the widow to lose any inheritance from the husband to the husband’s family. However, instead of achieving the desired effect of proving the wife’s loyalty to the late husband, it merely prompted the husband’s family to put pressure on the widow to remarry. Spence however relates the story of a woman who resisted this pressure, which unfortunately resulted in the murder of her only son by her late husband’s family. The murdered was punished, but a part of the late husband’s family became the widow’s heir (Entenmann and Spence 270). In the fourth part, â€Å"The Feud,† Spence talks about a local family who runs a group of